P A W S & P O I S E

P A W S & P O I S E

Revolutionizing Pet Care with Style and Convenience.

In this project, I had the opportunity to design an app with a specific focus on stress-free pet grooming appointment bookings. What's even more exciting is that the app allows users to effortlessly acquire high-quality pet care products, complete with step-by-step instructions for use at home.

Revolutionizing Pet Care with Style and Convenience.

I designed an app for stress-free pet grooming bookings, which also allows users to easily purchase high-quality pet care products with step-by-step home-use instructions.

P A W S & P O I S E

Duration

3 weeks

August 2023

Client

Team

Solo Project

Tools

Figma

Google Workspace

Photoshop

Invisible Strenghts

Duration

Team

Tools

Client

Figma

Google Workspace

Photoshop

3 weeks

Solo Project

Invisible Strengths

Solo Project

Many pet owners share this common struggle, seeking a grooming service that not only inspires confidence but also understands their pet's unique needs. The appointment scheduling process can be burdensome, leading to unnecessary anxiety.


Beyond grooming, pet owners also yearn for a convenient way to access the same high-quality pet care products used at the grooming facility. Additionally, they desire these products to come with clear, easy-to-follow instructions for use at home.


That's why, in this project, I aim to address this issue by creating a pet-friendly and interactive app, simplifying the lives of pet owners.

the challenges you faced when

booking a grooming appoint-

ment for your pet?

It's often more difficult

than it should be.


Many pet owners

share this common

struggle, seeking a

grooming service that

not only inspires confi-

dence but also understands

their pet's unique needs.

The appointment scheduling

process can be burdensome,

leading to unnecessary anxiety.


Beyond grooming, pet owners also yearn for a convenient way to access the same high-quality pet care products used at the grooming facility. Additionally, they desire these products to come with clear, easy-to-follow instructions for use at home.


That's why, in this project, I aim to address this issue by creating a pet-friendly and interactive app, simplifying the lives of pet owners.



Remember…

Remember…

Discover

Discover

Research Objective

Research Objective

To discover user pain and joy points before and during the process of scheduling pet grooming and shopping for products through user interviews.

To discover user pain and joy points before and during the process of scheduling pet grooming and shopping for products through user interviews.


People think alike

People think alike

After engaging in interviews with 10 individuals, all of whom were pet owners, I delved into a series of in-depth conversations and inquiries. These interactions provided me with valuable insights into the genuine needs of users at that moment.


The information gathered was utilized in an affinity map, and through it, I was able to generate the results we were looking for.


Throughout the interviews, many words and expressions were repeatedly mentioned, focusing on concepts such as "timing, trust, close relation, filters, options, clear information, images, videos, visual communication, direct, simple, clear steps." 

After engaging in interviews with 10 individuals, all of whom were pet owners, I delved into a series of in-depth conversations and inquiries. These interactions provided me with valuable insights into the genuine needs of users at that moment.


The information gathered was utilized in an affinity map, and through it, I was able to generate the results we were looking for.


Throughout the interviews, many words and expressions were repeatedly mentioned, focusing on concepts such as "timing, trust, close relation, filters, options, clear information, images, videos, visual communication, direct, simple, clear steps." 

In conclusion, I observed that pet owners:


Likes: Value grooming services that offer a sense of security and confidence.


Pain Points: Faced difficulty in finding a reliable grooming service for scheduling appointments. Encountered a lack of clear guidance on using purchased pet care products effectively and their information.


Suggestions: Recommended creating a user-friendly platform for safe and detailed grooming scheduling. Suggested offering convenient options for purchasing pet care products.

In conclusion, I observed that pet owners:


Likes: Value grooming services that offer a sense of security and confidence.


Pain Points: Faced difficulty in finding a reliable grooming service for scheduling appointments. Encountered a lack of clear guidance on using purchased pet care products effectively and their information.


Suggestions: Recommended creating a user-friendly platform for safe and detailed grooming scheduling. Suggested offering convenient options for purchasing pet care products.

Define

Define

Meet Eliza paz, our pet lover

Meet Eliza paz, our pet lover

"My dogs are like my children, which is why I want them to receive the best care and service. It's important to understand the final result of your dog's grooming and the products being used."

"My dogs are like my children, which is why I want them to receive the best care and service. It's important to understand the final result of your dog's grooming and the products being used."

Frustrations: There's no confidence in the outcomes of the pet's grooming and care products.


Goal: A method that simplifies her pet grooming scheduling, streamlines product purchases, and provides clear guidance for confident pet care.

Frustrations: There's no confidence in the outcomes of the pet's grooming and care products.


Goal: A method that simplifies her pet grooming scheduling, streamlines product purchases, and provides clear guidance for confident pet care.

Problem

Problem

Pet owners seek a trusted grooming service that understands their preferences, offers convenient product purchases, and provides guidance for home care.

Pet owners seek a trusted grooming service that understands their preferences, offers convenient product purchases, and provides guidance for home care.


How Might We

How Might We

HMW simplify pet grooming appointment scheduling and product purchases, saving users time through efficient tools, and providing clear visual guidance on product usage.

HMW simplify pet grooming appointment scheduling and product purchases, saving users time through efficient tools, and providing clear visual guidance on product usage.


Design

Design

User flow


User flow


The GOAL is to enable the user to quickly and easily schedule a grooming appointment for their pet and purchase grooming products.


After completing the initial user flows, which offered insights into potential directions for the app, here is the final solution that has been achieved. Carefully considering all possible user interactions, the goal is to provide the best user experience by mapping out various options available to the user.

The GOAL is to enable the user to quickly and easily schedule a grooming appointment for their pet and purchase grooming products.


After completing the initial user flows, which offered insights into potential directions for the app, here is the final solution that has been achieved. Carefully considering all possible user interactions, the goal is to provide the best user experience by mapping out various options available to the user.

Sketches


Sketches


Here are the final sketches that illustrate what our wireframes will entail, solidifying the conceptual foundation.

Here are the final sketches that illustrate what our wireframes will entail, solidifying the conceptual foundation.

Wireframe


Wireframe


View Here

A low-fi wireframe has been created for our initial interaction. In this case, we aim to observe users during their first interaction, gauging their reception to the app and its concept.

A low-fi wireframe has been created for our initial interaction. In this case, we aim to observe users during their first interaction, gauging their reception to the app and its concept.

Deliver

Deliver

View Here

Here's an initial glimpse of the design in this project, offering a preview of the foundational elements and the potential direction it could evolve.

Here's an initial glimpse of the design in this project, offering a preview of the foundational elements and the potential direction it could evolve.

Sing Up & Home

Sing Up & Home

On the signup page, you have the choice to either enter your email directly or proceed with creating an account, ensuring a user-friendly and familiar experience.

The homepage features comprehensive details about the groomers, accompanied by pictures, instilling confidence in users when entrusting their pets to their care. Additionally, all the available products, services, and offers are conveniently showcased on the homepage, allowing users to quickly discern the grooming offerings from the outset.

On the signup page, you have the choice to either enter your email directly or proceed with creating an account, ensuring a user-friendly and familiar experience.

The homepage features comprehensive details about the groomers, accompanied by pictures, instilling confidence in users when entrusting their pets to their care. Additionally, all the available products, services, and offers are conveniently showcased on the homepage, allowing users to quickly discern the grooming offerings from the outset.

Serv. & Schedule

Serv. & Schedule

When exploring service options, you can view them both broadly and specifically. The platform allows you to filter information based on your pet's details, streamlining results for an easier selection of the perfect service. The specific view provides detailed information on the expected outcome for your pet. Afterward, you can proceed to schedule your pet's grooming session.

Products

Products

Once you've scheduled your pet's grooming session, you're presented with the choice to either make a direct payment or opt to purchase some products for your pet. In this instance, the decision was made to buy specific products, providing a comprehensive overview of them in both a general and detailed manner, including thorough explanations of each item.

Once you've scheduled your pet's grooming session, you're presented with the choice to either make a direct payment or opt to purchase some products for your pet. In this instance, the decision was made to buy specific products, providing a comprehensive overview of them in both a general and detailed manner, including thorough explanations of each item.

Check Out

Check Out

Once you've selected all the desired services and products, the checkout process unfolds, providing a comprehensive breakdown of your choices alongside their respective prices. Following this, you input your information and specify the chosen payment method to finalize the transaction. The process concludes with a heartfelt thank-you message.

Once you've selected all the desired services and products, the checkout process unfolds, providing a comprehensive breakdown of your choices alongside their respective prices. Following this, you input your information and specify the chosen payment method to finalize the transaction. The process concludes with a heartfelt thank-you message.

When exploring service options, you can view them both broadly and specifically. The platform allows you to filter information based on your pet's details, streamlining results for an easier selection of the perfect service. The specific view provides detailed information on the expected outcome for your pet. Afterward, you can proceed to schedule your pet's grooming session.

Next Steps


Next Steps


Continuous improvement is our commitment, which is why we conducted a usability test with five participants who expressed satisfaction with the results. However, recognizing the perpetual quest for enhancement, our users provided valuable insights and solutions to further refine and elevate the design.

Continuous improvement is our commitment, which is why we conducted a usability test with five participants who expressed satisfaction with the results. However, recognizing the perpetual quest for enhancement, our users provided valuable insights and solutions to further refine and elevate the design.

-Diversify payment methods

Introduce a reassuring final confirmation step after payment.
-Enhance the calendar with color-coded indicators for available days.
-Provide additional details for a more informative experience.
-Ensure interactive actions for all app buttons to create a seamless user journey.

-Diversify payment methods

Introduce a reassuring final confirmation step after payment.


-Enhance the calendar with color-coded indicators for available days.


-Provide additional details for a more informative experience.


-Ensure interactive actions for all app buttons to create a seamless user journey.