A Minimalist Approach to Modern Fashion

Designed and developed a modern platform to showcase the client's brand and fashion vision.

W A I T E R T O D A Y

Duration

2 months

Client

Team

Designer and Developer (me), Project Manager.

Tools

Figma

Google Workspace

Photoshop

A Minimalist Approach to Modern Fashion

Designed and developed a modern platform to showcase the client's brand and fashion vision.

M A R C E L C A S T E L L A N O

Website

Duration

Team

Tools

Client

2 months

Designer and Developer (me), Project Manager.

A Minimalist Approach to Modern Fashion

Designed and developed a modern platform to showcase the client's brand and fashion vision.

Website

M A R C E L C A S T E L L A N O

Duration

Team

Tools

Client

2 months

Designer and Developer (me), Project Manager.

Figma

Google Workspace

Photoshop

Shopify

Please send me an email for access to the full case study.

Please send me an email for access to the full case study.

Background

Overview

WaiterToday is a platform that streamlines the hiring process for restaurants and waiters. By gathering user data, it automates matching, connecting waiters with job positions tailored to their skills and preferences, ensuring an efficient and seamless hiring experience.

Objetive

Create an AI-powered platform that features a smart chat interface, guiding waiters through a streamlined onboarding process. By collecting detailed user data, the platform identifies specific needs and preferences of both restaurants and waiters, using AI to make personalized, data-driven matches. This automation ensures the perfect fit between job seekers and positions, optimizing the hiring process and reducing the time and effort involved for all users.

Solution

Problem

Hiring waitstaff in the restaurant industry is often a time-consuming and inefficient process. Restaurants struggle to find the right candidates quickly, while waiters face challenges navigating job opportunities that align with their skills and preferences. Traditional methods fail to offer personalized matches, resulting in mismatched hires and high turnover rates.

Develop a platform that leverages AI to seamlessly connect restaurants and waiters, enhancing the hiring process by offering a smart and efficient solution for both parties.

Background

Problem

Overview

Marcel Castellano, an international high-fashion designer, faced a disconnect between their brand's elegance and their platform, which lacked sophistication and had a confusing checkout process, hindering user engagement and sales.

The existing online presence lacked the ability to convey the brand’s essence of high fashion, resulting in lower user engagement and reduced sales.

Solution

Objetive

To design and develop a sleek, user-centric platform that highlights the artistry of fashion while enhancing user engagement and driving conversions. The goal is to ensure users perceive the brand as a leader in high fashion through an intuitive and visually appealing website.

Problem

Solution

Employing a sober and minimalist design approach, I created a platform that puts the spotlight on the art of fashion and the intricacy of the clothing. The new design prioritizes visual appeal and functionality, with a streamlined checkout process to make shopping faster and easier. These changes successfully increased user visits by 80% and boosted sales by 58%, showcasing the transformative power of a well-designed, user-focused digital experience.

Background

Problem

To design and develop a sleek, user-centric platform that highlights the artistry of fashion while enhancing user engagement and driving conversions. The goal is to ensure users perceive the brand as a leader in high fashion through an intuitive and visually appealing website.

Overview

Marcel Castellano, an international high-fashion designer, faced a disconnect between their brand's elegance and their platform, which lacked sophistication and had a confusing checkout process, hindering user engagement and sales.

Objetive

Employing a sober and minimalist design approach, I created a platform that puts the spotlight on the art of fashion and the intricacy of the clothing. The new design prioritizes visual appeal and functionality, with a streamlined checkout process to make shopping faster and easier. These changes successfully increased user visits by 80% and boosted sales by 58%, showcasing the transformative power of a well-designed, user-focused digital experience.

Solution

The existing online presence lacked the ability to convey the brand’s essence of high fashion, resulting in lower user engagement and reduced sales.