A Minimalist Approach to Modern Fashion
Designed and developed a modern platform to showcase the client's brand and fashion vision.
W A I T E R T O D A Y
Duration
2 months
Client
Team
Designer and Developer (me), Project Manager.
Tools
Figma
Google Workspace
Photoshop
A Minimalist Approach to Modern Fashion
Designed and developed a modern platform to showcase the client's brand and fashion vision.
M A R C E L C A S T E L L A N O
Website
A Minimalist Approach to Modern Fashion
Designed and developed a modern platform to showcase the client's brand and fashion vision.
Website
M A R C E L C A S T E L L A N O
Duration
Team
Tools
Client
2 months
Designer and Developer (me), Project Manager.
Figma
Google Workspace
Photoshop
Shopify
Please send me an email for access to the full case study.
Please send me an email for access to the full case study.
Marcel Castellano, an international high-fashion designer, faced a disconnect between their brand's elegance and their platform, which lacked sophistication and had a confusing checkout process, hindering user engagement and sales.
Employing a sober and minimalist design approach, I created a platform that puts the spotlight on the art of fashion and the intricacy of the clothing. The new design prioritizes visual appeal and functionality, with a streamlined checkout process to make shopping faster and easier. These changes successfully increased user visits by 80% and boosted sales by 58%, showcasing the transformative power of a well-designed, user-focused digital experience.
Solution
Problem
The existing online presence lacked the ability to convey the brand’s essence of high fashion, resulting in lower user engagement and reduced sales.
To design and develop a sleek, user-centric platform that highlights the artistry of fashion while enhancing user engagement and driving conversions. The goal is to ensure users perceive the brand as a leader in high fashion through an intuitive and visually appealing website.
Marcel Castellano, an international high-fashion designer, faced a disconnect between their brand's elegance and their platform, which lacked sophistication and had a confusing checkout process, hindering user engagement and sales.
The existing online presence lacked the ability to convey the brand’s essence of high fashion, resulting in lower user engagement and reduced sales.
Solution
Objetive
To design and develop a sleek, user-centric platform that highlights the artistry of fashion while enhancing user engagement and driving conversions. The goal is to ensure users perceive the brand as a leader in high fashion through an intuitive and visually appealing website.
Problem
Solution
Employing a sober and minimalist design approach, I created a platform that puts the spotlight on the art of fashion and the intricacy of the clothing. The new design prioritizes visual appeal and functionality, with a streamlined checkout process to make shopping faster and easier. These changes successfully increased user visits by 80% and boosted sales by 58%, showcasing the transformative power of a well-designed, user-focused digital experience.
To design and develop a sleek, user-centric platform that highlights the artistry of fashion while enhancing user engagement and driving conversions. The goal is to ensure users perceive the brand as a leader in high fashion through an intuitive and visually appealing website.
Marcel Castellano, an international high-fashion designer, faced a disconnect between their brand's elegance and their platform, which lacked sophistication and had a confusing checkout process, hindering user engagement and sales.
Employing a sober and minimalist design approach, I created a platform that puts the spotlight on the art of fashion and the intricacy of the clothing. The new design prioritizes visual appeal and functionality, with a streamlined checkout process to make shopping faster and easier. These changes successfully increased user visits by 80% and boosted sales by 58%, showcasing the transformative power of a well-designed, user-focused digital experience.
Solution
The existing online presence lacked the ability to convey the brand’s essence of high fashion, resulting in lower user engagement and reduced sales.